{"id":4705,"date":"2026-03-29T14:00:00","date_gmt":"2026-03-29T06:00:00","guid":{"rendered":"https:\/\/www.checkhotels.com\/?p=4705"},"modified":"2026-04-02T10:23:15","modified_gmt":"2026-04-02T02:23:15","slug":"news-20260329","status":"publish","type":"post","link":"https:\/\/www.checkhotels.com\/en\/media\/branding\/news-20260329\/","title":{"rendered":"Birdseye International responds to Earth Hour 2026, turning off the lights in all 10 museums to protect the Earth."},"content":{"rendered":"
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On March 28, 2026, Birdseye International responded to the Earth Hour, the world's largest public service light switch-off campaign, by turning off non-essential lighting in the exterior walls and lobbies of 10 of its restaurants during the event, joining the voices of corporations and people in thousands of cities in more than 190 countries around the world to take practical energy-saving actions to safeguard the Earth that we share.<\/figure>\n
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The hotels participating in this campaign include: Bird's Nest Yilan Lodong, Bird's Nest Taipei Nanjing, Bird's Nest Taipei Hangzhou, Bird's Nest Sanchong Shuiyang, Bird's Nest Hsinchu Central Pavilion, Bird's Nest Taichung Xinxin, Bird's Nest Taichung Public Welfare Center (Han Nathan Hotel), Eternity Inn, Bird's Nest Kaohsiung Museum of Fine Arts and Bird's Nest Hualien Lincoln, which are located in the northern, central, southern and eastern parts of Taiwan, demonstrating the Group's commitment to sustainable development. The Group's commitment to sustainability is demonstrated by its presence in the North, Central, South, and East of Taiwan.<\/p>\n

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From the core of the brand, make sustainability an everyday reality<\/strong><\/p>\n

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Birdseye International is committed to the implementation of ESG, from stopping the provision of disposable products, promoting low-carbon transportation solutions, and deepening the green travel experience, sustainability has been deeply rooted in our daily operations. Turning off the lights in each hotel is a public statement on climate action - we care about the future of the world together with each and every traveler.<\/p>\n

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On the day of the event, the front desk staff of each hotel also took the initiative to explain the reason for the response to the guests, so that travelers could be part of the change together with Tweeter in this special hour. We believe that sustainability is not the responsibility of a few, but a daily practice that every individual and every organization can participate in. In this hour, we turn off the lights, but we light up the promise of the future.<\/p>\n

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