Privacy Policy

(the "Company") has established this Privacy Policy for the member services (the "Services") provided by our own branded and brand-authorized hotels, in order to carefully protect the privacy of our customers and to provide better protection of their personal information. We value integrity and transparency, and are committed to building a solid and lasting relationship with our customers based on trust and reciprocity. In accordance with Articles 4 and 8 of the Personal Information Protection Act of the Republic of China, we would like to inform you of the following:

Personal Information Collection Methods

The personal information obtained by the Company is legitimately obtained from customers who register, log in, place orders, or fill in their own information on the Company's official website, APP, LINE, social media, physical venues, telephone, or through the platform accounts of outsourced vendors, or through other marketing activities, inter-industry cooperation, or business partners (including, but not limited to, obtaining it from the business partners).
If the Company obtains your personal information from a third party, the Company will, in accordance with the relevant provisions of the Personal Data Protection Law, inform you of the source of the information and the relevant matters set forth in this Policy by e-mail, newsletter or other appropriate means prior to the first processing or utilization of the information, subject to the exceptions set forth in the proviso of this Article.

Purpose of Personal Data Collection

The Company collects, processes and utilizes the personal information you provide for the specific purpose of providing members with accommodation and room reservation services and other business purposes as defined in the business registration or the articles of association.

  1. The purpose of the collection includes, but is not limited to, the following:
    • Accommodation and Booking Service Offerings
      Includes the use and fulfillment of reservations, accommodation registration, upgrade coupons, and extended refund coupons.
    • Financial Transaction Authorization
      The billing information you provide will be provided to the relevant organizations in the process of credit card authorization, third party payment and risk control notes.
    • Advertising & Promotions
      We, our affiliates or outsourced vendors may provide information about events or quality products with your consent.
    • Market Analysis and Service Optimization
      The Company will analyze your browsing content, consumption history and other information, and may use cookies or other technologies to provide a better user experience.
    • Other Business Attachments
      Includes customer service, notification of members' rights and benefits, and activities for cooperation with other industries.
  2. Pursuant to the Specific Purpose Code announced by the Ministry of Justice, the purpose of the Company's processing includes:

    040 Marketing

    063 Collection, Processing, and Utilization of Personal Data by Non-Civil Service Organizations in accordance with the Law

    067 Credit card, cash card, transfer card or e-ticket business

    069 Contracts, quasi-contracts or other legal relationship matters

    077 Reservations, Lodging Registration and Ticketing

    081 Legal trading of personal data

    090 Consumer, Customer Management and Service

    091 Consumer Protection

    098 Business and Technical Information

    107 Procurement and Supply Management

    111 Voucher business

    127 Fund-raising (including Public Service Announcement)

    129 Accounting and related services

    135 Information (communication) services

    136 Information (Communication) and Database Management

    148 Online shopping and other e-commerce services

    152 Advertising or business conduct management

    157 Surveys, Statistics and Research Analyses

    170 Tourism Administration, Tourist Hotel Industry, Hotel Industry, Travel Industry, Sightseeing and Tourism Industry, and B&B Operation and Management Businesses

    176 Collection, processing and utilization of personal information of other natural persons for legitimate purposes. (Personal data will be collected through membership, online order, online message, and customer service mailbox).

    181 Other operations in line with business registration items or articles of association

Categories and Items of Personal Data Collection

Due to the needs of our member services, online booking business and operation, we need to ask our customers to provide us with the necessary information:

  1. Membership Information
    Including but not limited to name, gender, ID card number, date of birth, contact number, contact address, e-mail address and other information voluntarily provided by the customer.
  2. Booking and Service Requirements
    When you use room reservations, tickets, coupons, extended stay vouchers or related services, we will ask you to provide us with the necessary contact and check-in information.
  3. Accounting and Transaction Information
    When you make an actual purchase or transaction, we will keep your billing information and transaction records.
  4. Information on marketing activities and promotions
    Includes event participation data, browsing history, preferences, and other information that you voluntarily provide or that is generated by the Services.
  5. In accordance with the "Specific Purposes of the Personal Information Protection Act and Categories of Personal Information" issued by the Ministry of Justice, the types of information that the Company may collect, process, and utilize are as follows:
    • C001 Personally Identifiable. (e.g., name, title, address, home phone number, cell phone, account number applied for on a web-based platform, mailing and home address, e-mail address, and any other information that identifies the individual.)
    • C002 Identifying Financial Institutions. (Examples: financial institution account numbers and names, credit or debit card numbers, insurance policy numbers, other numbers or accounts of individuals, etc.)
    • C003 The identifier in government information. (e.g., ID card uniform number, passport number, etc.)
    • C011 Personal Description. (e.g., age, gender, date of birth, place of birth, etc.)
    • C013 Habits (e.g., drinking.)
    • C031 Home and facilities. (e.g., address of residence)
    • C036 Lifestyle: Individual or family consumption patterns.
    • C093 Financial Transactions. (e.g., amount received or paid, line of credit, surety, method of payment, records of transactions, bonds or other guarantees, etc.)
    • C102 Contract or covenant. (e.g., relating to a transaction, business, legal or other contract, agency, etc.)
    • C132 Uncategorized data. (e.g., letters, files, reports, or e-mails that cannot be categorized.)

Period, area, subject and manner of utilization of personal data

  1. Utilization Period: The Company will utilize your personal information for the duration of the above specified purpose in accordance with the relevant laws and regulations, or for the period of time necessary for the execution of business, or for the period of time for which the information is retained in accordance with the individual contract (whichever is the longest period of time) until you request to discontinue the use of the information or the Service ceases to be available.
  2. Utilization Area: The area in the Republic of China where the Company and its affiliates, relevant outsourcing partners (e.g., suppliers, subcontractors, etc.) conduct business and host their servers, and the area where the hotel with which you wish to make a reservation on this website is located (including overseas areas).
  3. Targets and methods of utilization: Within the scope of the aforementioned specific purposes, the Company may provide your personal data to the following targets for the performance of contracts, the provision of services or the necessary business processing:
    • The Company and its affiliates - for membership management, service provision, billing operations and other business collaborations.
    • Cooperative hotels or lodging operators - for the fulfillment of room reservations, check-in, ticket usage and other lodging-related services.
    • Outsourced third-party vendors (only to the extent necessary), including but not limited to:
      • Messaging Service Provider (SMS, Email)
      • Money flow service providers (credit card authorization, third party payment)
      • Logistics/Home Delivery Service Provider (Ticket, Gift, and Display Delivery)
      • Electronic invoice or collection and forwarding receipt issuance service provider
      • System Development, Maintenance and Information Security Service Provider
      • Marketing or data analytics service providers (after de-identification)
    • Governmental or judicial authorities entitled by law - in accordance with legal procedures.
    • It is necessary to protect the life, body, liberty, property, and other important interests of the member or a third party.
  4. Cross-border Transmission: However, if it is necessary to transmit your personal information to overseas servers, overseas affiliates or outsourcing partners for the purpose of providing the Services or for the Company's operational needs, the Company will do so in accordance with the relevant laws and regulations and comply with the restrictions or requirements of the competent authorities. In addition, the Company will ensure that the recipient outside of the country has appropriate security measures in place, and ensure that your personal information is reasonably and adequately protected outside of the country through contracts or other legal mechanisms. In the event that the competent authority restricts or prohibits the cross-border transmission of personal information in accordance with the law, the Company will comply with the relevant regulations and, if necessary, obtain your prior consent or take other alternative measures in accordance with the law in order to protect your rights and interests.

Protection of Personal Data

The host of this website are equipped with firewalls, VPN systems and other related information security equipment and the necessary security measures to protect the website and your personal information using strict protection measures. Only authorized staff to provide you with relevant products or services in the scope of the demand for access to your personal information, the company's staff have received a complete information confidentiality education, fully understand the confidentiality of the user's information as the basic responsibility, if there is a violation of confidentiality obligations, will be subject to the relevant laws and the company's internal regulations of the penalties.
In the event that it is necessary to provide services by law, commission, or use a third party for business purposes, the Company will also strictly require that the third party comply with its confidentiality obligations, and will take the necessary checking procedures to ensure that the third party complies with such obligations.
The Company's website or services may contain links to other websites, which may also collect your personal information. However, the protection of personal information on these third-party websites should be handled in accordance with their respective privacy policies, and this policy does not apply to their data handling practices, and the Company does not assume any warranty or joint and several liability.

Cookies and Google's Usage and Policy

Cookies are short pieces of information that the server writes to the user's hard disk through the browser in order to distinguish the user's different preferences. You can choose to modify your browser's acceptance of cookies in the "Privacy" section of your browser's "Internet Options", including accepting all cookies, being notified when cookies are set, and rejecting all cookies. If you choose to reject all cookies, you may not be able to use some personalized services or participate in some activities.
In order to provide you with better and more personalized services and to facilitate your participation in personalized interactive activities, cookies are created when you register or log in and modified when you log out. In addition, in order to count the number of visitors and analyze the browsing pattern, in order to understand the situation of web browsing, and to serve as a reference for the Company to improve its services, the Company will, under the principle of this policy, write and read cookies in your browser.
In addition, our Web site automatically receives and records server values from your browser, including Internet Protocol Address (IP Address), information in cookies, and Web page logs that you request. This information is used by our website for the following purposes: to improve the products offered and the content of the web pages, to fulfill your request for a particular product, and to notify you of special events or new products.
The Service uses Google Analytics and Google AdWords (hereinafter referred to as "Google Services") to improve the quality of the Service and to provide Google advertisements by means of data (not including your account number or information that can be used to directly identify you) that is collected and transmitted to us and our partners by Google Services.

Subject of Personal Information Disclosure

We will not sell, rent, exchange or otherwise improperly disclose your personal information.
We may provide your personal information to third parties to the extent necessary under the following circumstances:

  1. With your express consent in writing or by e-mail.
  2. When required to do so by law or when requested to do so by the judicial or competent authorities in accordance with legal procedures.
  3. necessary for the performance of the Contract or the provision of related services, including but not limited to:
    • Provided to partner hotels for booking, check-in, ticket redemption and other lodging related operations.
    • Provide to third parties (e.g. SMS or email delivery service providers, money flow service providers, logistics/home delivery operators, e-invoice or collect-and-forward receipts issuers, etc.) to fulfill the necessary operations such as order processing, payment collection and payment, and the delivery of vouchers or gifts.
    • Necessary to protect your life, body, liberty, property and other vital interests of you or others.
    • Necessary to maintain the security and normal operation of the Company's information system, member service platform or related services.
    • After de-identification or anonymization, it is provided for statistical analysis, market research or academic research.

When the Company provides personal information under the above circumstances, it is limited to the "specific purpose" and the "necessary scope" and the recipient is required to comply with the confidentiality obligation and the relevant laws and regulations on the protection of personal information, and not to use the information for purposes other than those for which it was originally collected.

Rights and Methods of Exercise in accordance with the Law

In accordance with the Personal Data Protection Law, you may exercise the following rights:

  1. In addition to the exceptions stipulated in Article 10 of the Personal Information Act, you may inquire, request to view, or request to make a copy from the Company, provided that the Company may charge a fee for the necessary costs in accordance with the provisions of Article 14 of the Personal Information Act. You may request the Company to make additions or corrections to the Personal Information Act, provided that you appropriately explain the reasons and facts in accordance with Article 19 of the Enforcement Rules of the Personal Information Act. If the Company collects, processes or utilizes your personal information in violation of the provisions of the Personal Information Act, you may request the Company to stop collecting such information in accordance with Article 11, Paragraph 4 of the Personal Information Act.
  2. In accordance with Article 11, Paragraph 2 of the Personal Information Act, a person who disputes the accuracy of his or her personal information may request the Company to stop processing or utilizing his or her personal information. However, according to the proviso of this Article, the Company shall not be limited to those cases where it is necessary for the execution of its business and the Company has stated the dispute or you have given your written consent. In accordance with Article 11, Paragraph 3 of the Personal Information Act, when the specific purpose of collecting personal information has disappeared or the time limit has expired, you may request the Company to delete, stop processing or utilizing your personal information. However, according to the proviso, the Company may request the deletion of your personal information if it is necessary for the execution of our business or if you have given us your written consent.

Effect of withholding personal data on equity

You are free to decide whether or not to provide personal information to the Company. However, if you refuse to provide the personal information requested by the Company, or if you provide incomplete information, the Company may not be able to provide you with a complete service.

Amendments to the Privacy Policy

The Company's privacy policy will be revised in accordance with the trend of technological development, amendments to relevant laws and regulations, and other factors. The amended Privacy Policy will be posted on the Company's official website, and if you continue to use the Services, you will be deemed to have agreed to the Company's amendments to the Policy. However, if there are significant changes (including but not limited to substantial changes in the purpose of personal data collection, significant expansion of the scope of utilization, addition of important third-party sharing targets, significant extension of data retention period, or substantial limitation of users' rights), the Company may notify you of the amendments by email, newsletter, electronic document or other means sufficient to let you know.

Personal Data Protection Consultation

If you have any questions about the Company's personal information protection policy or wish to exercise your rights under the Personal Information Protection Act (including inquiries, access, requests for copies, additions or corrections, discontinuance of collection, processing, utilization, or requests for deletion, etc.), please contact the Company through the following methods during service hours:

  • Contact：Bird Customer Service Center
  • Service hours: Monday to Friday 09:00-18:00 (excluding national holidays)
  • Email:[email protected]
  • Address: 14F-3, No. 206, Sec. 2, Nanjing East Road, Zhongshan District, Taipei, Taiwan, R.O.C.

The Company will process or respond to your request within a reasonable period of time after receiving your request in accordance with the Personal Data Protection Law and related regulations.

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