The first stop of Spark Hotels International's 2025 Resort, officially kicked off! Chakra International Hotels officially announces its entry into the high-end resort market in the Philippines, with MSK Real Estate Development Group creating a new landmark of luxury, and Chakra International Hotels brand authorizing the management and operation of the brand, launching a brand new resort brand - "Grand CHECK Resort Subic Bay", injecting new internationalized energy into the local The new resort brand, Grand CHECK Resort Subic Bay, will inject new internationalization energy into the local lodging market.
This partnership is the first of its kind for Bird's Nest International to adopt a licensed management model to further expand into the hospitality management sector, enhance brand competitiveness and strengthen its regional market leadership position. Through its flexible marketing strategy and excellent operation model, Hotel Sparq International Subic is expected to bring impressive financial performance to Sparq International and become an important milestone in the Southeast Asian market. Sparq International Hotel will deepen the brand's influence in the international arena, bringing a new benchmark to the Philippines' lodging market and leading the Southeast Asian vacation market into a brand-new landscape!
Grasping the Opportunities of Southeast Asia's Tourism Market and Welcoming the Return of International Tourism
MSK Group has been deeply involved in the Philippines for more than 20 years, and we understand the country's tourism data during the pre-development stage. Metro Manila has a population of more than 21 million people, covering 17 cities including Manila City, Makati City and Quezon City, which has formed a stable local tourism market," said Mr. Su Kuo-fang, Chairman of MSK Real Estate Development Group. Subic Bay, just 100 kilometers away from Manila, is known as the "second Hawaii" with its magnificent beaches, lagoons and dense forests, attracting international travelers, especially from Taiwan.
According to survey data from the Philippine Department of Tourism (DOT), 74.1% Taiwanese tourists before the epidemic came to the Philippines mainly for the purpose of traveling, vacationing, and diving, demonstrating the strong appeal of the Philippines in the Asian tourism market.
The recovery of the tourism industry has also led to the booming development of the local lodging market. The Philippine tourism industry will be valued at US$41 billion in 2021, and after the reopening of the country to international travelers in February 2022, visitors from Taiwan, Korea and the United States will return rapidly, so Birdseye International is aiming at this stock market opportunity to build a high-end resort with international competitiveness.
With a global vision, Bird's Nest International Hotel creates a top-notch vacation experience in Subic Bay. The three-stage model creates top competitiveness!
In anticipation of the strong recovery of the international hotel and travel market, Birdseye International has accelerated its presence in Southeast Asia, joining hands with MSK Real Estate Development Group to create a new luxury lodging experience. Mr. Ng Ping Ting, Chairman of Bird's Nest International Hotel, said, "Bird's Nest International Hotel Subic adopts a phased operation model to flexibly adjust its market strategy and ensure a steady increase in service quality and revenue at each stage, which will ensure the financial performance of Bird's Nest International Hotel's licensed operations to reach new heights. With a target average room rate of US$250 to US$300 and a projected average occupancy rate of 80%, all phases of the license will generate an annual revenue of P578 million (approximately US$10 million, equivalent to NT$326 million). This not only enhances the competitiveness of tourism in Subic Bay, but also symbolizes a key step for Bird's Nest International Hotels in the Southeast Asian market. Through this cross-border cooperation between Taiwan and the Philippines, Birdseye International will lead the upgrading of the local lodging market and create a new landscape for international tourism!
The total number of rooms in this project is more than 170 and will be operated in a progressive opening mode. The first phase of the project is scheduled for trial operation in Q4 2025, providing 40 rooms to serve consumers; the second phase will be completed in Q4 2026, with a total of 115 rooms; and the final third phase is scheduled for the full opening of the project in Q4 2027, leading Subic Bay into a new era of smart luxury vacation.
- Phase I: Q4 2025 / 40 rooms / Limited opening for trial operation to get a sneak preview.
- Phase II: Q4 2026 / 115 rooms / Expand room supply in response to international demand and business capacity.
- Phase III: Q4 2027 / Over 170 / Fully operational to realize economies of scale and enhance revenue and market competitiveness.
New internationalized lodging experience "Serviced Apartments, New Premium Management Model" will start trial operation in November this year.
The "Serviced Apartments, New Premium Management Model" is the first time for Bird's Nest International Hotel to enter into premium serviced apartments management. Premium serviced apartments management, with the Bird's Nest team taking full responsibility for the entire hotel's counter service, provides excellent service quality and ensures that travelers will enjoy an extremely delicate service experience. As the first authorized hotel of Bird's Nest International in the Philippines, Bird's Nest International Sutlej Sutlej will blend the brand's characteristics with the charm of local resorts, and bring in years of experience and strength to provide professional services of international standards and create a luxury experience that exceeds expectations.
The world's first resort hotel by Birdland Hotels & Resorts is now open for business!
Located in Subic Bay on the west coast of Luzon Island in the Philippines, the Grand CHECK Resort Subic Bay, the first resort hotel of CHECK International Hotels, was constructed by Next Design, a design team led by Director Yuan Shih Hsien, a renowned designer of hotels both at home and abroad, in a seven-year project with unique craftsmanship. The elegant and luxurious welcoming lobby combines symmetrical aesthetics with a large format. Black cloud marble and blue-green glazed art decorations outline a magnificent picture of the sea and forest, immersing people in the natural poetry of Subic Bay; the ceiling cascade design is inspired by the Philippines' World Heritage "Ifugao Terraces", with smooth lines and layers intertwined to create an elegant and dynamic spatial ambience; The geometric inlaid marble flooring design reflects with the warm wood ceiling, revealing excellent taste in low-key luxury; the arched colonnade with brass wall lamps, the interplay of light and shadow blossomed with the charming South Seas resort style, as if strolling in a tropical paradise; the guest room design inherits the aesthetics of modern luxury, the selection of warm wood and elegant cotton and linen, with panoramic floor-to-ceiling windows, so the sunshine and the sea breeze gently sprinkled in every corner, creating a comfortable and relaxing atmosphere for Furnishings are made of rattan, bamboo and seashells, reflecting the relaxing flavor of contemporary South Seas style. Visitors can enjoy a private balcony overlooking the blue bay, or a spacious bedroom for a quiet getaway. The resort atmosphere is one of ultimate relaxation, providing a dream vacation experience for travelers from all over the world.
With the core strategy of technological innovation, data-driven and global expansion, Bird's Nest International Hotels has revolutionized the traditional hotel business model and is rapidly expanding into the international market through efficient operations. 2025 will see Bird's Nest International Hotels utilizing even more efficient AI, big data and smart management technologies to enhance operational efficiency and provide consumers with high-quality and cost-effective lodging experiences. Through a flexible mixed-asset model and remote management technology, Bird's Nest International Hotels will utilize multi-brand and cross-brand strategic alliances as a growth engine. In addition to continuing to expand domestically, we expect to make breakthroughs in Asia's first-tier cities this year, focusing on Japan, Korea, Vietnam, Thailand, and other development sites, and actively seeking strategic partners in Europe and the Americas, in order to accelerate our market expansion and expand our global influence, and to move towards the goal of becoming a leading brand in global hotel management, creating higher revenues and market value. We are also actively seeking strategic brand partners in Europe and America to accelerate our market expansion and expand our global influence.
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